In a Biskit

In a Biskit has always held a special place in Australian snacking culture; quirky, playful, and packed with flavour. With classics like Drumstix and Chicken etched into Millennial memory, the brand was ready to turn its gaze to Gen Z, a new audience hungry for boldness and fun.

Put your hands together for our two fiery new flavours: Peri Peri Drumstix and Sweet Chilli Philadelphia. Vibrant, cheeky, and unmistakably In a Biskit. A new twist on a nostalgic favourite.

/ Project Scope

Insights
Category & Trend Insights, Consumer & Culture Insights, Insight Mapping & Modelling

Strategy
Communications Strategy, Brand Experience Strategy

Design
Packaging Design, 3D Activation & Retail Design

Assets
Distinctive Brand Asset Management, Typography & Illustration, Image Creation & Retouching, 3D Digital Rendering

Production
Technical Production & Artwork, Production Management, Partner Coordination

As design partners, our role was to bring these flavours to life with packs that turned up the intensity without losing the brand’s irreverent charm. Through playful ingredient cues, subtle heat signals, and a balance of nostalgia and freshness, we crafted designs that feel both familiar and new.

The result is packaging that stops shoppers in their tracks, dialling up appetite, energy, and personality while staying true to the brand’s retro spirit.

/ The Results

Peri Peri Drumstix and Sweet Chilli Philadelphia landed with impact, sparking intrigue with loyal fans while capturing the attention of a new generation of snackers. With packs that punch above their weight in flavour and fun, In a Biskit continues to cement its place as one of Australia’s most iconic savoury brands.